The world of modern day band merchandising has moved on from t-shirts and posters of tour dates, to innovative, engaging and limited edition products. Radiohead were keen to produce a jigsaw that did just that, using their rich and powerful ‘Com Lag’ artwork. The 1000 piece jigsaw was promoted via social media to the band’s worldwide fan base who immediately snapped it up. The media response to the release was incredible with the music and mainstream press clamouring to praise it.
Sustainable Jigsaw Production
Radiohead felt very strongly that they wanted to create an environmentally friendly jigsaw, which is something we excel at here at Map Marketing. The paper for both the puzzle and box is from an FSC source, the millboard (the cardboard bit of the puzzle) is made from 100% recycled material and we use water based inks. For the puzzle we also swapped out the single use plastic bag, that the jigsaw pieces are normally housed in, for a natural cotton cloth bag. We did not shrink wrap the box in clear plastic either, or add seal stickers. It went also out to fans in a recyclable cardboard wrap. Aside from having a planet friendly jigsaw the box artwork they produced was to die for, with witty phrases and striking graphic design. This was a modern jigsaw for the discerning fan, that shifts jigsaw design into a highly collectable item!
