New Sheffield United jigsaw a huge hit with fans


Watch these puzzles being shrink-wrapped here

Always on the lookout for new product lines for their shop and online store, Sheffield United’s Retail Supply Chain Manager visited our All Jigsaw Puzzles stand at the Autumn Fair, NEC, Birmingham. They had an image of their iconic Brammall Lane football stadium and wondered if it would translate into a jigsaw. After we checked the image for suitability, we asked the Club to supply their logo and asked questions about how they wanted their custom jigsaw box to look and feel. This allowed our graphics team to produce a design concept for their consideration. After deciding to add a barcode to the jigsaw box, the Club signed off the design. The Club’s first jigsaw, which is a 1000 piece jigsaw in our shoulder box, went into production and four weeks later, Sheffield United were selling jigsaws to their fans.

During the production process, our sales team updated Sheffield United with progress photos!

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Custom jigsaws are so collectable as memorabilia and gifts for companies with large fan bases, that it was no surprise this Premier League football Club saw their jigsaw sell out almost straight away and was an overnight success.  Regular re-orders are now placed.

Following the success of their first jigsaw, Sheffield United decided to extend their collection and add a new jigsaw to the range. Their new jigsaw is a view from inside Brammall Lane Stadium with the sun just appearing onto the pitch. This is another winning product line for Sheffield United’s retail shop.

Click here to buy these jigsaws

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